Brand Color Trio Generator

How to use

1. 1️⃣
   Choose your options above
2. 2️⃣
   Click Generate
3. 3️⃣
   Copy your result

Detailed instructions

1. Select your target industry from the dropdown to anchor the palette to the right color psychology range.
2. Choose Light or Dark theme mode depending on the primary interface or medium you are designing for.
3. Click Generate to produce a five-token palette: primary, secondary, accent, background, and text colors.
4. Copy each hex value individually and paste them into your Figma color styles, CSS variables, or brand guide document.
5. Regenerate multiple times within the same settings to compare palette variations before committing to one direction.

Use Cases

• •Seeding a Figma design system with industry-matched hex tokens for a SaaS MVP
• •Generating a dark-mode palette for a developer tool or premium product UI
• •Building a pitch deck color scheme for a health startup before hiring a brand designer
• •Producing three or four industry-variant palettes to present to a branding client in the first review
• •Picking a high-contrast accent color for buttons and CTAs in a Webflow or Framer build

Tips

• →Run the same industry setting in both Light and Dark modes to see which feels more appropriate for your brand's personality before choosing.
• →Your accent color is doing the heaviest lifting — paste it onto a button mockup immediately, since accent colors that look fine as swatches often feel too muted or too loud in a real CTA context.
• →If the generated primary feels right but the secondary does not, try locking in the primary hex and regenerating for a new secondary rather than rebuilding from scratch.
• →For pitch decks specifically, test the palette on a slide with white text over the primary color — investor presentations live or die on slide legibility under conference room projectors.
• →Generate three to five variations, screenshot each, and put them side by side before deciding — your first reaction to options in contrast is more reliable than evaluating any single palette in isolation.
• →Cross-check your accent color against your primary using a contrast ratio tool before using the combination on interactive elements — many aesthetically pleasing pairs fail WCAG AA accessibility standards.

FAQ