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Company Core Values Generator

The core values generator draws from a shared pool of 15 named values — Integrity, Innovation, Empathy, Accountability, Customer Obsession, and more — each paired with a two-sentence description. The industry selector signals context so you can evaluate fit; it does not filter the pool. The count input (3–10) determines how many values are drawn in a single shuffled pass, with no repeats within a run. HR leaders, founders, and culture teams use this when drafting a company handbook, careers page, or behavioral interview rubrics. The output gives you named values with pre-written descriptors, removing the hardest part of a blank-page culture session. Plan to rewrite the description sentences in your own voice before publishing.

Read the complete guide — 4 min read

How to use

  1. Choose your options above
  2. Click Generate
  3. Copy your result

Detailed instructions

  1. Select your company's industry from the dropdown to ensure the generated values match your sector's culture and expectations.
  2. Set the number of values you want — choose five for a focused set or seven to eight if you plan to edit down later.
  3. Click Generate to produce a list of named values, each paired with a short descriptive statement.
  4. Read through the output and mark any values that resonate; discard or rewrite those that feel generic or off-brand.
  5. Copy your shortlist and paste it into your handbook, culture deck, or careers page as a working draft for team review.

Use Cases

  • Drafting the values section of a company handbook or Notion-based culture deck
  • Writing the 'Our Values' block on a careers page before a hiring push
  • Giving investors a culture snapshot inside a Series A or seed-round pitch deck
  • Preparing a starting framework for a leadership offsite or culture workshop
  • Building behavioral interview rubrics tied to specific cultural principles

Tips

  • Generate two rounds using the same settings and combine the best values from each — repetition between rounds signals genuinely common principles.
  • Rewrite the generated description sentences in first-person plural ('We believe...') to give values an immediate sense of ownership and voice.
  • Avoid selecting more than six values for a company under 50 people — small teams cannot operationalize a long list across hiring, reviews, and daily decisions.
  • After generating, test each value by asking: 'Would we fire someone who violated this?' If the answer is no, the value may be aspirational rather than operational.
  • For a careers page, lead with the two or three values most relevant to the role you are hiring for — not all of them — to attract candidates who specifically share those traits.
  • Use the generated values as interview rubric headers: each value becomes a scoring category, making culture-fit assessment structured rather than subjective.

FAQ

How many core values should a company actually have?

Four to six is the practical sweet spot. Fewer than four feels thin; more than eight becomes impossible for employees to recall day-to-day. Use this generator to produce seven or eight candidates, then narrow down to the ones that genuinely differentiate your culture.

Can I use AI-generated core values directly on my website?

Use them as a strong working draft, not a copy-paste final. The generated values will be coherent and industry-relevant, but they won't yet reflect your specific story or team's language. Editing a solid draft takes far less time than writing from scratch, and personalizing the descriptions is what makes them feel authentic.

What's the difference between a mission statement and core values?

A mission statement explains what your company does and for whom. Core values describe how your team behaves while doing it. A logistics company's mission might be 'same-day delivery for small businesses'; its values might include 'relentless reliability' and 'transparent communication.' Both are necessary and neither replaces the other.

Does the industry dropdown change which values are generated?

No — all 15 values come from the same shared pool regardless of industry setting. The industry selector is for your reference when evaluating fit. The shuffle is random each run, so regenerating with the same industry setting produces a different selection from the same pool.

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