Business
AARRR-Funnel-Generator
Used by developers, writers, and creators worldwide.
An AARRR funnel generator turns the five Pirate Metrics stages into a working funnel analysis with conversion rates between each step. Enter your product and your activation moment, and it returns a stage-by-stage table — Acquisition, Activation, Retention, Referral, Revenue — with slots for user counts and conversion percentages, plus a structured block to diagnose and experiment on your worst drop-off. Growth teams and founders use it to see exactly where users fall out of the journey and to turn that into a testable hypothesis instead of a vague "we need more users." The power of viewing AARRR as a funnel is that the steepest drop-off is your bottleneck, and fixing it lifts every stage below. Everything generates instantly in your browser, no login required. Fill in real numbers from your analytics, find the steepest drop, and run one focused experiment on that stage before touching anything else.
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How to use
- Choose your options above
- Click Generate
- Copy your result
Detailed instructions
- Enter your product and activation moment.
- Click Generate to produce the funnel table.
- Fill in user counts and conversion rates.
- Find the steepest drop and run one experiment there.
Use Cases
- •Calculating conversion between each lifecycle stage
- •Pinpointing the single biggest drop-off in the funnel
- •Turning a funnel leak into a testable experiment
- •Reporting funnel health to a team or investors
- •Defining a precise activation moment to measure
Tips
- →Use real analytics numbers, not estimates.
- →Define the activation moment as a specific action.
- →Attack the steepest drop-off first.
- →Turn each leak into a single testable experiment.
FAQ
how is this different from Pirate Metrics
Pirate Metrics names the five AARRR stages and their metrics. This funnel view adds conversion rates between stages so you can see exactly where the steepest drop-off — your bottleneck — sits and quantify the opportunity of fixing it.
why does the activation moment matter so much
Activation is the point users first feel the value. If they never reach it, retention, referral, and revenue cannot follow. Defining it precisely — the specific action — lets you measure and improve the stage that gates everything downstream.
what do I do with the bottleneck
Form a hypothesis for why users drop there, design one focused experiment to address it, and predict the conversion lift. Fixing the steepest drop compounds through every stage below it, so it beats optimising an easy stage.
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