Business & product strategy tools

An AARRR funnel generator turns the five Pirate Metrics stages into a working funnel analysis with conversion rates between each step. Enter your product and your activation moment, and it returns a stage-by-stage table — Acquisition, Activation, Retention, Referral, Revenue — with slots for user counts and conversion percentages, plus a structured block to diagnose and experiment on your worst drop-off.

An acceptance criteria generator gives you a structured template for the conditions a feature must meet to be accepted, written in clear Given-When-Then form. Enter the feature and it returns prompts for the happy path, alternate paths, edge and error cases, and non-functional expectations, with a reminder that criteria describe what the feature does, not how it is built.

A business vision statement builder gives you aspirational statements that describe the future your company is working toward. A vision statement is different from a mission — it paints the destination, the better world you are trying to create, and it gives a team something bigger than quarterly targets to rally behind.

A business experiment generator hands you lean, low-cost tests to validate an idea before you spend months building it. Choose how many you want and it returns a shuffled set — a fake-door test, a pre-sale with a real checkout, a concierge service run by hand, a smoke-test ad campaign.

A business model idea generator hands you proven patterns for how a product or idea can actually make money. Choose how many you want and it returns a shuffled set — subscription, freemium, marketplace, usage-based, razor-and-blades, open-core.

A Business Model Canvas generator produces the full nine-block template from Strategyzer for sketching how a business creates, delivers, and captures value on a single page. Enter your business and it returns prompts for all nine blocks — customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure — plus a sanity check on whether revenue outpaces cost at scale.

A customer journey stage generator hands you the stages a customer moves through, from never having heard of you to actively recommending you. Choose how many you want and it returns a shuffled set — awareness, consideration, onboarding, first value, retention, advocacy, churn risk.

A decision framework generator hands you simple lenses for making a tough call clearer when you are stuck going in circles. Choose how many you want and it returns a shuffled set — is it reversible, what is the cost of doing nothing, the 10/10/10 test, the year-from-now pre-mortem.

A Definition of Done generator produces a clear, shared checklist for what "done" really means at the story, sprint, or release level. Pick the level and it returns concrete completion criteria — covering code review, testing, documentation, acceptance, deployability, and sign-off — so a team stops arguing about whether work is finished.

An A/B test hypothesis generator structures an experiment so the result is trustworthy rather than a coin flip dressed up as data. Enter the change you want to test and your primary metric, and it returns a full hypothesis in the "because [evidence], we believe [change] will [effect]" format, plus control and variant definitions, guardrail metrics, sample size and duration prompts, and an explicit decision rule.

A business referral request generator gives you polite, natural ways to ask happy customers to refer you. Referrals are among the most valuable leads a business can get — they arrive pre-trusted — yet many owners feel awkward asking, so they never do.

A business hypothesis generator frames an idea as a testable statement, so you commit to a measurable prediction before you spend time and money building. Enter the change you want to make, the audience it targets, and the outcome you expect, and it returns a structured hypothesis in the proven "we believe that… will result in…" format, complete with prompts for the success signal, the riskiest assumption, and the smallest test to run first.

A go-to-market plan generator outlines the essential pieces of launching a product, so nothing critical falls through the cracks between building and selling. Enter your product and it returns the core sections every GTM plan needs: the target customer to win first, the problem and value, positioning against alternatives, pricing and packaging, the channels to reach buyers, a first-90-days launch sequence, and the metrics that signal traction.

A market sizing framework generator structures the classic TAM, SAM, and SOM analysis investors expect, so you can size an opportunity credibly rather than quoting a vague billion-dollar number. Enter your market and the segment you will target first, and it returns a clear template: total addressable market, the serviceable available portion you could realistically reach, and the obtainable share you can win in the near term — each with prompts for the figure, the assumption behind it, and the source to validate it.

A minimum viable product generator helps you scope an MVP around the one assumption you most need to test, instead of building everything and hoping. Enter your idea and its riskiest assumption, and it returns a template with a falsifiable hypothesis, the single core job the MVP must do, a build-versus-cut list, an MVP type to consider, and success criteria that tell you to continue, pivot, or stop.

A quarterly goal generator drafts an OKR — an Objective paired with three measurable Key Results — the planning format used by teams from startups to large tech companies to focus a quarter. Managers and team leads often know roughly what they want to achieve but struggle to frame it as a clear objective with metrics that prove progress.

A SaaS feature announcement generator gives you announcement lines for launching a new feature to your users. Shipping a feature is only half the job; if users do not hear about it or understand why it matters, even great work goes unnoticed.

A stakeholder map generator builds the classic power-interest grid for identifying everyone who can affect or is affected by an initiative, and how to engage each group. Enter your project and it returns the four quadrants — manage closely, keep satisfied, keep informed, and monitor — with the right strategy for each, plus a per-stakeholder template for their concerns, current stance, what you need from them, and your engagement plan.

A stakeholder update template generator produces a clean, structured format for the regular updates you send to sponsors, executives, and cross-functional partners — with sections for status, highlights, metrics, risks, next steps, and asks. Project leads and managers often write these from scratch each time, so updates end up inconsistent and bury the information stakeholders actually want.

A SWOT analysis prompt generator gives you guiding questions to work through a SWOT — strengths, weaknesses, opportunities, and threats — for a business, product, or project. A blank SWOT grid is intimidating, and it is easy to write surface-level answers; well-framed prompts dig deeper and surface the insights that matter.

A corporate vision statement generator writes aspirational vision statements — the single sentence that describes the future a company is trying to create, like empowering every business or reimagining how people connect. Founders, marketers, and leadership teams often struggle to put their long-term ambition into words that inspire without sounding hollow.

A business goal and OKR generator produces example objectives and key results to model how good goal-setting actually works in practice. OKRs — Objectives and Key Results — are a popular framework, but writing your first ones is genuinely hard: people confuse objectives with tasks, or set key results that are not measurable.

A value proposition generator helps you move past blank-page paralysis and produce clear, benefit-driven statements that tell your ideal customer exactly what you do and why they should care. The best value propositions are specific: they name the audience, the problem solved, and the outcome delivered in one or two sentences.

A value proposition statement generator helps you articulate the core promise of your product or service using proven fill-in templates. A value proposition answers the most important question a prospect has — why should I choose you?

A competitor analysis prompt generator gives you guiding questions to work through a thorough, honest competitor analysis. It is easy to either ignore competitors or obsess over them; a structured analysis does neither, helping you understand where you genuinely win, where you fall short, and which gaps you could own.

A competitive analysis generator gives you a structured framework for sizing up a rival, so your research is thorough and comparable instead of a scattered list of notes. Enter a competitor and it returns a six-part template covering positioning, product, pricing, marketing, customer reviews, and the resulting opportunity, plus a prompt to summarise the single biggest threat and opportunity in one line each.

A growth experiment generator produces a structured experiment card so growth ideas get tested rigorously rather than shipped on a hunch. Pick the growth lever — acquisition, activation, retention, referral, or revenue — describe your idea, and it returns a card with a falsifiable hypothesis, the one primary metric with a baseline and target, a test design, an ICE priority score, and slots for the result and learning.

A Jobs-to-be-Done prompt generator gives you a structured template for capturing the real job a customer is trying to get done, using the canonical "When [situation], I want to [motivation], so I can [outcome]" format. Enter the customer and your product context, and it returns the job statement plus prompts for the functional, emotional, and social dimensions, the alternatives they currently hire, and the criteria that would make them switch.

A KPI suggestion generator gives you relevant metrics to track progress toward a business goal so you measure what matters instead of what is easy to count. Choose how many you want and it returns a shuffled set — MRR growth, activation rate, net revenue retention, CAC by channel.

A customer persona generator produces example personas to guide your marketing, product, and messaging decisions. A persona is a short profile of a typical customer — their role, goal, frustration, and how to reach them — and it keeps a team focused on a real person rather than a vague "everyone".

A Lean Canvas generator builds Ash Maurya’s one-page adaptation of the Business Model Canvas, tuned for startups and early-stage ideas. Enter your idea and it returns all nine blocks — problem, customer segments, unique value proposition, solution, channels, revenue streams, cost structure, key metrics, and unfair advantage — plus a prompt to name your riskiest assumption.

A marketing channel idea generator hands you channels to test for reaching new customers, so growth is a deliberate experiment rather than guesswork. Choose how many you want and it returns a shuffled set — content and SEO, paid search, referral programs, partnerships, community building, events.

A North Star metric generator helps you define the single metric that best captures the value your product delivers to customers, plus the input metrics that drive it. Enter your product and the core value it provides, and it returns a framework with a candidate North Star, the four input levers — breadth, depth, efficiency, and retention — guardrail metrics that must not get worse, and an anti-pattern check against vanity numbers.

An OKR generator gives teams a fast, structured way to draft Objectives and Key Results without staring at a blank page during planning season. OKRs work because they separate the inspiring goal from the hard evidence of success — but most teams write objectives that are too vague or key results that describe activities rather than outcomes.

An OKR objective generator solves the blank-page problem that stalls most quarterly planning sessions. Writing objectives that are ambitious without being vague is genuinely hard — they need to inspire effort, signal direction, and leave room for measurable key results to do their job.

A Pirate Metrics generator builds Dave McClure’s AARRR framework — Acquisition, Activation, Retention, Referral, and Revenue — the five stages every customer moves through. Enter your product and it returns each stage with a prompt for the metric, a goal, and a question to find your leakiest stage.

A product feature name generator gives you clear, marketable names for a new capability so it reads well in a changelog, a settings menu, and a sales deck. Choose how many you want and it returns a shuffled set — Smart Sync, Focus Mode, One-Click Export, Flow Builder.

A product requirement prompt generator hands you the questions that turn a vague feature idea into a clear, buildable requirement. Choose how many you want and it returns a shuffled set — what problem does this solve and for whom, what is explicitly out of scope, what does done mean with acceptance criteria.

A product-market fit generator builds a structured assessment for judging whether your product has real traction, centred on the Sean Ellis test. Enter your product and it returns the canonical survey question — how users would feel if they could no longer use it — with the 40% "very disappointed" benchmark, plus prompts to identify your most disappointed segment, the benefit they cite, your retention curve shape, organic growth signals, and a verdict.

A project risk generator hands you the common risks that derail projects, so you can name them in planning before they become fires. Choose how many you want and it returns a shuffled set — scope creep, key-person dependency, a dependency team that slips, underestimated complexity, testing time squeezed at the end.

A roadmap theme generator gives you outcome-focused themes to group product work around goals instead of a flat list of features. Choose how many you want and it returns a shuffled set — reduce time to first value, remove the top reasons customers churn, win the buyer not just the user.

A SMART goal generator turns a fuzzy objective into a structured goal that is Specific, Measurable, Achievable, Relevant, and Time-bound. Enter the objective and who owns it, and it returns a template with a one-line goal statement plus a prompt for each SMART element, a baseline-to-target metric, and a first next step.

A user persona generator hands you persona templates that turn a vague "our users" into specific people you can design and market for. Choose how many you want and it returns a shuffled set — the Busy Professional, the Skeptical Decision-Maker, the Overwhelmed Switcher, the Internal Champion.

A user story generator writes a well-formed agile user story in the canonical "As a [role], I want [goal], so that [benefit]" format. Enter the role, the goal, and the benefit, and it returns the story plus draft acceptance criteria in Given-When-Then form and an INVEST checklist to pressure-test quality.

A Value Proposition Canvas generator builds the two-sided template from Strategyzer that checks whether your product actually fits what customers want. Enter the customer segment and your product, and it returns the customer profile — jobs, pains, and gains — alongside the value map — products and services, pain relievers, and gain creators — plus a fit check that forces each reliever and creator to map to a real customer pain or gain.