Corporate Slogan Formula Generator

How to use

1. 1️⃣
   Choose your options above
2. 2️⃣
   Click Generate
3. 3️⃣
   Copy your result

Detailed instructions

1. Type your specific industry, niche, or brand value into the Industry field (e.g., "renewable energy storage" rather than just "energy").
2. Set the count to at least 10 if you want a meaningful pool to shortlist from, or keep it at 6 for a quick first pass.
3. Click Generate and scan the full list before dismissing any — sometimes a weaker slogan contains the one phrase worth keeping.
4. Copy the two or three results that feel closest to your positioning and paste them into your working document for further editing.
5. Swap one key noun or verb in a strong candidate to test tonal variants before finalizing your shortlist.

Use Cases

• •Generating 20+ raw slogan candidates for a brand positioning workshop with client stakeholders
• •Shortlisting tagline options for a startup pitch deck cover slide or investor one-pager
• •Creating A/B test variants for paid social ad copy across two positioning angles
• •Supplying placeholder slogans for Figma mockups and design presentations before brand voice is locked
• •Testing different positioning frames by swapping the industry keyword from a category term to a brand value like "precision" or "resilience"

Tips

• →Run the generator twice with different keywords — once for your industry, once for your core brand value — and compare which batch sounds more differentiated.
• →Avoid slogans that contain the word "excellence," "solutions," or "innovation" unless they appear in a contrast structure that gives them specific meaning.
• →If a generated slogan reads well but feels generic, add your company's specific differentiator as a prefix or suffix to anchor it.
• →Test your shortlisted slogans on people outside your industry — if they can't guess what you do, the slogan is too abstract to work on its own.
• →Formula-based slogans using contrast structures ("Less X. More Y.") tend to perform better in digital ads where reading time is under three seconds.
• →Keep rejected slogans in a separate doc — phrases that don't fit your brand now may work for a sub-brand, product line, or campaign later.

FAQ