Business
Company Core Values Generator
Used by developers, writers, and creators worldwide.
A company core values generator helps you draft the foundational principles that shape how your organization hires, operates, and grows. Core values aren't window dressing — they're the criteria your team uses when making hard calls, resolving conflict, and deciding who belongs in the culture. Getting a solid first draft is often the hardest part. This tool generates named values paired with descriptive statements, tailored by industry, so you start from something concrete instead of a blank page. Select your industry and the number of values you want, then use the output as a focused editing session rather than a multi-hour whiteboard exercise.
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How to use
- Choose your options above
- Click Generate
- Copy your result
Detailed instructions
- Select your company's industry from the dropdown to ensure the generated values match your sector's culture and expectations.
- Set the number of values you want — choose five for a focused set or seven to eight if you plan to edit down later.
- Click Generate to produce a list of named values, each paired with a short descriptive statement.
- Read through the output and mark any values that resonate; discard or rewrite those that feel generic or off-brand.
- Copy your shortlist and paste it into your handbook, culture deck, or careers page as a working draft for team review.
Use Cases
- •Drafting the values section of a company handbook or Notion-based culture deck
- •Writing the 'Our Values' block on a careers page before a hiring push
- •Giving investors a culture snapshot inside a Series A or seed-round pitch deck
- •Preparing a starting framework for a leadership offsite or culture workshop
- •Building behavioral interview rubrics tied to specific cultural principles
Tips
- →Generate two rounds using the same settings and combine the best values from each — repetition between rounds signals genuinely common principles.
- →Rewrite the generated description sentences in first-person plural ('We believe...') to give values an immediate sense of ownership and voice.
- →Avoid selecting more than six values for a company under 50 people — small teams cannot operationalize a long list across hiring, reviews, and daily decisions.
- →After generating, test each value by asking: 'Would we fire someone who violated this?' If the answer is no, the value may be aspirational rather than operational.
- →For a careers page, lead with the two or three values most relevant to the role you are hiring for — not all of them — to attract candidates who specifically share those traits.
- →Use the generated values as interview rubric headers: each value becomes a scoring category, making culture-fit assessment structured rather than subjective.
FAQ
how many core values should a company actually have
Four to six is the practical sweet spot. Fewer than four feels thin; more than eight becomes impossible for employees to recall day-to-day. Use this generator to produce seven or eight candidates, then narrow down to the ones that genuinely differentiate your culture.
can I use AI-generated core values directly on my website
Use them as a strong working draft, not a copy-paste final. The generated values will be coherent and industry-relevant, but they won't yet reflect your specific story or team's language. Editing a solid draft takes far less time than writing from scratch, and personalizing the descriptions is what makes them feel authentic.
what's the difference between a mission statement and core values
A mission statement explains what your company does and for whom. Core values describe how your team behaves while doing it. A logistics company's mission might be 'same-day delivery for small businesses'; its values might include 'relentless reliability' and 'transparent communication.' Both are necessary and neither replaces the other.