Business
Company Value Statement Generator
A company value statement generator produces value statements in pairs — a headline and a one-sentence behavior description — because a headline alone ('Integrity') is easy to ignore, while a described behavior ('We say the hard thing when it needs to be said') is testable. Set count between 1 and 10 and choose a style: Motivational for fast-growth startups, Bold for disruptive ventures, Straightforward for professional services, or Human for healthcare and nonprofits. Founders use this before leadership offsites to bring concrete options into the room. HR teams use it when writing culture decks, employee handbooks, or careers pages. Each style draws from a distinct pool of 10 value pairs, so switching styles on the same session reveals meaningfully different tonal directions.
How to use
- Choose your options above
- Click Generate
- Copy your result
Detailed instructions
- Set the Number of Values slider to the count you want — start with 6 or 7 to give yourself editing room.
- Select the Style that matches your brand tone: Motivational, Bold, Straightforward, or Human.
- Click Generate to produce a full set of value statements with supporting descriptions.
- Copy the output into a doc, then cut any values that overlap and rewrite descriptions with specific examples from your team.
- Run two or three generations with different styles to compare options before committing to a final set.
Use Cases
- •Drafting the culture slide for a Series A pitch deck in Notion or Google Slides
- •Writing the values section of an employee handbook after a rebrand or acquisition
- •Generating value options to shortlist and debate at a leadership offsite
- •Adding a credible values section to a boutique agency's portfolio or LinkedIn page
- •Creating values-aligned behavioral questions for structured hiring interviews
Tips
- →Generate 7 values even if you want 5 — the extra output gives you candidates to swap in if one feels off after editing.
- →Bold style produces shorter, punchier headlines that work well as large-type pull-quotes in a culture deck or careers site hero section.
- →Avoid finalizing values in a solo session — run the output past two or three team members to see which statements spark recognition versus confusion.
- →Pair each generated value with a counterexample: what behavior would violate this value? If you can't answer, the value is too vague to be useful.
- →Human style output works well in nonprofit grant applications and partnership proposals, not just internal culture documents.
- →If two generated values use the same root word or concept, merge them — redundancy in a values list signals shallow thinking to candidates and investors.
FAQ
how many company values should a business actually have
Three to seven is the practical sweet spot — five is the most common because it covers distinct behavioral areas without producing a list nobody memorizes. Generate a larger set using the count input, then cut anything that overlaps or sounds like every other company's values.
how do I make company values sound less generic
Pair each headline value with a one-sentence behavior description: 'Integrity' is forgettable, but 'Integrity — we say the same thing in the meeting that we'd say after it' is testable and memorable. Use the generated descriptions as a template, then rewrite them with a specific example from your own team's experience.
which style should I pick for a professional services firm
Choose Straightforward for law firms, accounting practices, or financial services — clients in those sectors read plain language as a trust signal, and Bold or Motivational tones can come across as overselling. Save Human for HR consultancies or coaching practices where emotional warmth is a genuine differentiator.
what is the difference between the four style options
Motivational uses action-first language tied to performance ('Raise the Bar,' 'Move Fast'); Bold is confrontational and challenger-brand in tone ('No Mediocrity,' 'Break the Mould'); Straightforward uses clear declarative sentences ('Be Accountable,' 'Focus on Results'); Human centres on psychological safety and belonging ('Be Kind,' 'Listen First'). Run two styles in the same session to see which register fits your team.
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