Business
Jobs-to-be-Done Prompt Generator
Used by developers, writers, and creators worldwide.
A Jobs-to-be-Done prompt generator gives you a structured template for capturing the real job a customer is trying to get done, using the canonical "When [situation], I want to [motivation], so I can [outcome]" format. Enter the customer and your product context, and it returns the job statement plus prompts for the functional, emotional, and social dimensions, the alternatives they currently hire, and the criteria that would make them switch. Founders, product managers, and researchers use JTBD to design features around progress customers want to make rather than demographics or feature wish-lists. The core insight is that people do not buy products — they hire them to make progress in a specific situation, and understanding that situation reveals what actually drives adoption. Everything generates instantly in your browser. Fill the prompts from real customer interviews, not assumptions, and pay special attention to the alternatives and the emotional job.
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How to use
- Choose your options above
- Click Generate
- Copy your result
Detailed instructions
- Enter the customer and your product context.
- Click Generate to produce the JTBD template.
- Fill the prompts from real customer interviews.
- Map the alternatives and the emotional and social jobs.
Use Cases
- •Capturing the real job a customer hires your product for
- •Reframing features around customer progress, not demographics
- •Preparing for or synthesising customer interviews
- •Mapping functional, emotional, and social jobs
- •Identifying the alternatives you actually compete with
Tips
- →Anchor on the situation, not the customer demographics.
- →Capture functional, emotional, and social jobs.
- →Identify what they hire today, including doing nothing.
- →Base statements on interviews, not internal assumptions.
FAQ
what is the JTBD format
The core statement is "When [situation], I want to [motivation], so I can [expected outcome]." It anchors on the situation a customer is in and the progress they want, rather than their age, role, or a feature they requested.
why include emotional and social jobs
Customers hire products for more than the functional task. How they want to feel and be perceived often drives the decision as much as utility. Capturing all three dimensions explains choices a functional view alone would miss.
why list current alternatives
You compete with whatever the customer hires today — a rival, a spreadsheet, or doing nothing. Naming the alternative reveals the real switching barrier and the bar your product must clear to win and keep the job.
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