How to Use Company Value Generator — Free Online Guide
A complete guide to the Company Value Generator: how it works, how to use it, real use cases, and tips for generating core company values with short…
Last updated March 28, 2026 · 4 min read
The Company Value Generator is a free, instant online tool for generating core company values with short descriptions. This complete guide walks through what it does, how to use it, where it works best, practical tips, and answers to common questions — everything you need to get great results without any signup or installation.
What is the Company Value Generator?
A company value generator drafts a set of core values, each with a short description that explains what it means in practice — the principles that guide how a team hires, decides, and behaves, like Customer Obsession or Bias for Action. Founders and people teams know values matter but find it hard to choose a memorable, distinctive set instead of generic buzzwords. This tool offers well-known, well-phrased values paired with plain-language explanations, so you start from real substance. Choose how many you want and copy the list. It is ideal for defining culture at a new company, refreshing stale values, running a culture workshop, and writing a careers page. Because each value comes with a one-line meaning, you can debate and adapt them as a team, keeping the ones that genuinely describe how you want to work.
How to use the Company Value Generator
Values, with definitions:
- Choose how many values you want.
- Click Generate to see options.
- Debate and shortlist as a team.
- Adapt the wording and copy.
Values workshop scheduled? Open the Company Value Generator and generate company values — principles paired with short descriptions.
Common use cases
The Company Value Generator suits a range of situations:
- Defining culture at a new company
- Refreshing stale company values
- Running a culture workshop
- Writing a careers page
- Aligning a leadership team
Value lists need definitions to mean anything, and paired generation writes both halves.
Tips for better results
- Aim for four to seven values.
- Keep the one-line meanings.
- Make sure they guide real decisions.
- Adapt the wording to your culture.
Frequently asked questions
How many values should we have
Most companies settle on between four and seven values — enough to cover what matters, few enough that people actually remember them. This tool lets you generate a shortlist to debate and trim down as a team.
Why include a description
A value like "Integrity" means little on its own. The one-line description says what it looks like in practice, which is what makes a value usable for hiring, decisions, and feedback rather than just a word on a wall.
Should we write our own
Use these as a strong starting point, then make them yours. The best values reflect how your team actually behaves at its best, so adapt the wording and examples until each one feels true to your company.
Related tools
If the Company Value Generator is useful, these related generators pair well with it:
Why use the Company Value Generator?
Because doing it by hand is slower and harder than it looks. The Company Value Generator produces professional, on-brand copy instantly, so you spend your energy refining rather than starting from scratch. Everything happens client-side and for free, with no account and no waiting, which makes it easy to iterate quickly and treat the output as a starting point rather than a final answer. That convenience is why founders, managers, and teams keep a tool like this within reach.
Good to know
Is the Company Value Generator free to use?
Yes — the Company Value Generator is completely free, with no usage caps and no account required. Generate as many results as you like; nothing is locked behind a paywall or a trial.
Do I need an account or any installation?
No. The Company Value Generator runs right in your browser, so there is nothing to download and no account to create. Open the page and start generating immediately.
Does it work on mobile devices?
Yes. The page is responsive and works on phones, tablets, and desktops, so you can generate a result wherever you happen to be.
Try it yourself
The Company Value Generator is free, instant, and unlimited — there is nothing to install and no account to create. Open the Company Value Generator and run it a few times until you find a result that fits.
It is one of many free business generators on Generator Collection. If it helped, browse the full business category to find more tools like it.