Business
Jobs-to-be-Done Prompt Generator
A Jobs-to-be-Done prompt generator gives you a structured template for capturing the real job a customer tries to get done, using the "When [situation], I want to [motivation], so I can [outcome]" format. Enter the customer and product context, and it returns the job statement plus prompts for functional, emotional, and social job dimensions, current alternatives, and hiring criteria. Founders, product managers, and researchers use JTBD to design features around progress customers want to make rather than demographics. People hire products to make progress in a specific situation — understanding that situation reveals what drives adoption. Fill the prompts from real interviews, not assumptions, and pay attention to alternatives and the emotional job.
How to use
- Choose your options above
- Click Generate
- Copy your result
Detailed instructions
- Enter the customer and your product context.
- Click Generate to produce the JTBD template.
- Fill the prompts from real customer interviews.
- Map the alternatives and the emotional and social jobs.
Use Cases
- •Capturing the real job a customer hires your product for
- •Reframing features around customer progress, not demographics
- •Preparing for or synthesising customer interviews
- •Mapping functional, emotional, and social jobs
- •Identifying the alternatives you actually compete with
Tips
- →Anchor on the situation, not the customer demographics.
- →Capture functional, emotional, and social jobs.
- →Identify what they hire today, including doing nothing.
- →Base statements on interviews, not internal assumptions.
FAQ
what is the JTBD format
The core statement is "When [situation], I want to [motivation], so I can [expected outcome]." It anchors on the situation a customer is in and the progress they want, rather than their age, role, or a feature they requested.
why include emotional and social jobs
Customers hire products for more than the functional task. How they want to feel and be perceived often drives the decision as much as utility. Capturing all three dimensions explains choices a functional view alone would miss.
why list current alternatives
You compete with whatever the customer hires today — a rival, a spreadsheet, or doing nothing. Naming the alternative reveals the real switching barrier and the bar your product must clear to win and keep the job.
what are hiring criteria and how do I use them
Hiring criteria are the conditions that would make a customer switch to and keep using your product. They translate directly into product requirements and messaging. Fill this section from interviews, asking what would have to be true for them to fire their current solution.
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