Writing
Ghostwriting Brief Generator
The whole craft of ghostwriting is invisibility: when the piece is done, it must sound like the client wrote it — not you. Getting there requires capturing the client's voice before writing a single word, not after a first draft is already wrong. This generator produces a three-part brief that covers everything you need to gather. Enter the client's name or role and the type of piece — LinkedIn post, article, book chapter, or speech — and it produces the voice capture section (natural register, signature phrases, words or tones to avoid, a real sample to study), the substance section (the core message, genuine opinions and point of view, stories and data only they can provide, and the audience's expectations), and logistics (length, deadline, publication venue, and how feedback will be given). Ghostwriters and communications staff use it to capture a client's voice accurately, to extract the real substance that makes a piece credible, and to set up an approval process that avoids the rewrite cycles that come from a vague brief. Study a real sample of the client's speech or writing before you draft anything, draw out what they genuinely believe, and write so that even they forget someone else held the pen.
How to use
- Choose your options above
- Click Generate
- Copy your result
Detailed instructions
- Enter the client name or role.
- Choose the type of piece.
- Gather a sample of their real voice.
- Draw out the message and opinions only they hold.
Use Cases
- •Capturing a client's voice before ghostwriting
- •Extracting the point of view that makes a piece credible
- •Briefing yourself before writing in someone else's name
- •Setting up an approval process that avoids rewrites
- •Onboarding a new ghostwriting client
Tips
- →Study a real sample before writing anything.
- →Note signature phrases and tones to avoid.
- →Get the genuine point of view from the client.
- →Agree the approval process up front.
FAQ
How do I capture someone's writing voice?
Study a real sample of their writing or speech — an email, a talk, a previous article — and note their natural register, sentence length, signature phrases, and the words they would never use. Voice lives in rhythm and specific word choices, so the brief asks for a sample first and uses it as the reference throughout the draft.
Why does the brief ask for genuine opinions and stories?
Because a piece with no real point of view reads as hollow no matter how polished the prose is. The substance must come from the client — their actual beliefs, experiences, and stance. The ghostwriter supplies craft; the client supplies the conviction that makes readers trust and remember the piece.
How do I avoid endless revision rounds?
Agree the message, voice, and approval process before drafting. Most rewrite cycles come from a vague brief — the client did not explain their view fully, or the writer guessed wrong on tone. Gathering those details up front and naming who approves keeps revisions to refinement rather than rescue.
Does the brief change by piece type?
The same three sections apply — voice, substance, logistics — but the logistics shift. A LinkedIn post needs platform length constraints and a publishing date; a book chapter needs a chapter-level summary and how it fits the arc of the manuscript; a speech needs the audience, venue, and desired emotional landing. The generator uses the piece type to label the brief and flag the logistics that matter most.
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