Writing
Style Guide Prompt Generator
A style guide's value is decisiveness: it settles recurring debates — Oxford comma or not, sentence case or title case, whether to call it "log in" or "login" — so writers do not have to relitigate them every week. Without that, every piece of content is a negotiation, consistency erodes, and onboarding a new writer means restarting every debate from scratch. This generator gives you the structure of a working style guide, scoped to voice and tone, editorial mechanics, or the full document. Enter your brand or team name and choose a scope, and it lays out the relevant sections — the three-adjective voice description, tone variation by context, a we-are/we-are-not contrast table, grammar and punctuation rulings, number and date formats, capitalisation rules, a preferred word list, and accessibility guidance. Content teams and brand owners use it to define a consistent voice, to build the reference writers actually reach for, and to keep content coherent across many authors and channels. Fill each section with your actual choices, pair every rule with a copyable example, and assign an owner who will keep the guide alive after the initial draft.
How to use
- Choose your options above
- Click Generate
- Copy your result
Detailed instructions
- Enter your brand or team.
- Choose voice, mechanics, or the full guide.
- Fill each rule with a copyable example.
- Assign an owner to keep it current.
Use Cases
- •Building a brand or editorial style guide
- •Defining a consistent voice and tone
- •Settling recurring grammar and formatting debates
- •Onboarding new writers to house style
- •Keeping content consistent across many authors
Tips
- →State one rule, not a list of options.
- →Pair every rule with an example sentence.
- →Distinguish constant voice from flexing tone.
- →Include a word list of preferred terms.
FAQ
What makes a style guide actually used?
Decisiveness and examples. A guide that hedges with "you could do either" helps no one; one that picks a rule and shows a copyable example settles the question in seconds. Writers reach for a guide that gives quick, concrete answers rather than abstract principles that still require judgment.
What is the difference between voice and tone?
Voice is constant — the personality your brand always has, captured in three or four adjectives. Tone flexes with context: the same voice sounds measured in an error message, warm in a welcome email, and direct in a call to action. The guide pins down the voice, then shows how the tone should shift by situation.
Which scope should I choose?
Voice and tone is the right starting point if your main problem is inconsistent personality across writers. Editorial mechanics suits teams that know the voice but argue about commas, capitalisation, and number formats. Full guide combines both and adds accessibility guidance — the right choice if you are building the guide from scratch or consolidating scattered rules.
How do I keep the style guide current?
Assign a named owner and schedule a review at least annually. A style guide rots when no one updates it after a rebrand, a new product launch, or a shift in audience. The owner's job is to accept new entries, deprecate outdated rules, and keep the examples fresh — without that, the guide becomes a historical document rather than a living tool.
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