Business
Company Value Generator
Used by developers, writers, and creators worldwide.
A company value generator drafts a set of core values, each with a short description that explains what it means in practice — the principles that guide how a team hires, decides, and behaves, like Customer Obsession or Bias for Action. Founders and people teams know values matter but find it hard to choose a memorable, distinctive set instead of generic buzzwords. This tool offers well-known, well-phrased values paired with plain-language explanations, so you start from real substance. Choose how many you want and copy the list. It is ideal for defining culture at a new company, refreshing stale values, running a culture workshop, and writing a careers page. Because each value comes with a one-line meaning, you can debate and adapt them as a team, keeping the ones that genuinely describe how you want to work.
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How to use
- Choose your options above
- Click Generate
- Copy your result
Detailed instructions
- Choose how many values you want.
- Click Generate to see options.
- Debate and shortlist as a team.
- Adapt the wording and copy.
Use Cases
- •Defining culture at a new company
- •Refreshing stale company values
- •Running a culture workshop
- •Writing a careers page
- •Aligning a leadership team
Tips
- →Aim for four to seven values.
- →Keep the one-line meanings.
- →Make sure they guide real decisions.
- →Adapt the wording to your culture.
FAQ
how many values should we have
Most companies settle on between four and seven values — enough to cover what matters, few enough that people actually remember them. This tool lets you generate a shortlist to debate and trim down as a team.
why include a description
A value like "Integrity" means little on its own. The one-line description says what it looks like in practice, which is what makes a value usable for hiring, decisions, and feedback rather than just a word on a wall.
should we write our own
Use these as a strong starting point, then make them yours. The best values reflect how your team actually behaves at its best, so adapt the wording and examples until each one feels true to your company.